I was reading a great post by Megan Burns about obsessing over the customer experience. In reading the blog posting, I questioned how much my organization obsesses about the customer experience. We strive for customer satisfaction, but do we obsess?
As I shared the blog post with others on my team, I quickly realized that if I focused too much on whether my company is obsessing, I lose the opportunity to be obsessive myself. I changed the thought process in my mind from is my organization obsessing about our customer experience to am *I* obsessing about our customer experience. The change in thinking helped me move outside of thinking of customer experience as a large universe over which I have no control to a realm I can impact.
So for today, I WILL obsess about customer experience. If everybody else in my company did the same thing, then the answer we be YES my company does obsess about customer experience.
Now I have to put it into action...
